In today's world it is hard to find a place to make your mark. When asked to work on a project I felt would help people from Generation X (ages 38 to 53) I thought right away about some of the women in my life around this age. Quite often they all seem to mention menopause as a big stressor in their lives and I wanted to take this opportunity to explore that. This is how NoPause was born.
NoPause originally started off as a theoretical app that women could download on their phones and use as a symptom tracker, food diary, daily cuteness fix, and meditation guide, but I soon realized that it needed to be more than that. So the brand is still mainly based in an app, but also in a website and eventually (not shown in the brand book) a cafe. In essence, NoPause is a brand meant to be there for women going through menopause in any way they need it to be, whether through a quick 5 minute reminder they are not alone, or a relaxing nook to cozy down in, read a book and sip on some special NoPause "Cool and Calm" tea.
Although this project has not gone any further than the brand book you see on this page, I hope that someday I can continue my work on this subject. There are far too many women going through this completely natural, healthy experience for there to be so few resources for them to use on a daily basis.
